Thanks for viewing |
Thanks for viewing |
ECHO
ECHO
When ECHO, a web3-focused collective of developers, contacted me, they had nothing but a name and a vision for their online presence. As the only designer, it was up to me to transform that vision into reality, handling everything from branding to web design. I created a bold and dynamic experience that matches their innovative spirit, making sure they fit perfectly in the Web3 landscape.
My Role
Being the only designer meant wearing many hats to take ECHO from ground zero to launch day.
This project allowed me to showcase my versatility and skills in a practical, hands–on manner.
My responsibilities included:
- Lead the creative direction.
- Developed the brand identity and visual assets.
- Modelled and animated 3D objects using Spline.
- Designed a responsive, interaction-heavy website.
- Producing Hi-Fi prototypes for smoother developer handoff.
Area
Web Design
Art Direction
Brand Identity
3D Modelling
Tools
Adobe XD
Illustrator
Spline
Lottie
Team
1 Designer (Me)
Company
ECHO (Freelance)
Time
2 Weeks
2023
Visual Language
The logo icon merges sound waves suggesting an echo with computer angle brackets </>, aligning with ECHO’s essence and tech-centric focus.
Accompanied by stark White, true Black, vibrant Blue, and complementary cool tones, it establishes a bold, contemporary brand aesthetic. These colors, combined with animated gradients and holographic 3D elements, ensure ECHO seamlessly integrates into the visual landscape of Web3.
Interactive Web Design 💻
Given the limited number of screens to design and a relatively straightforward UX, I was able to jump straight in, dedicating all my efforts to creating an immersive experience that’s not just visually captivating but also thoroughly engaging.
Hi-Fi Prototipe, created on Adobe XD.
3D Graphics modelled & animated using Spline.
Custom Gradient Animation created with Lottie
Hi-Fi prototype of micro interactions.
Custom cursor and “Drag” Interaction.
Hi-Fi prototype of mobile interactions.
💻 Desktop: Hover for a surprise.
📱Mobile: Touch for a surprise.
